Transforming Creativity: From 1980s Artistry to AI-Generated Imagery

The evolution of technology has ushered in a new era of creativity for designers, artists copywriters and anyone in the creative industry, significantly impacting how they conceptualise and produce visual content. The journey from the 1980s to the present day has been a remarkable one, witnessing the rise of AI-generated images that are reshaping the very landscape of art and design.

Handcrafted Passion and The Personal Touch
The 1980s were a time when artists and designers poured their hearts and souls into creating handcrafted visuals. Armed with traditional tools like pencils, brushes, airbrushes and canvases, they painstakingly crafted every stroke and hue, infusing their work with a distinct personal touch. This era was marked by diverse styles that reflected the cultural vibes of the time, creating a rich tapestry of artistic expression.

 

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Mr Min Staircase - Close Up

 

 

 

 

in AI  by lightspeed 0 comments

Complex Restoration of badly damaged or very blurred photos.

Sometimes a photo comes along that looks impossible to restore, these are the challenges I love to tackle. It goes far beyond the realm of retouching and becomes a complete restoration. The images are often the only photo that the client has of their loved one which makes restoration a little more difficult….but not impossible..

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in Photoretouching / Recent Projects  by lightspeed 0 comments

K53 Manual / Chevy Spark Retouch Beach

For this K53 Chevy Spark retouch, the setting for this photo was amazing but it was in the middle of Summer so the grass was brown and also was shot midday so the shadows were very prominent. The brief was to remove any distracting background objects so that the cars stand out and replace the grass.

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in Photoretouching / Recent Projects  by lightspeed 0 comments

Jagermeister Photoretouch

Jagermeister Retouch

 The original Jagermeister photo was very dark lacking any clear detail so the brief was to bring out the detail in the shadows and then create an environment of broken ice, freezing cold temperatures and snow flurry’s.

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in Photoretouching / Recent Projects  by lightspeed 0 comments

Fashion/Beauty Retouch

Beauty Retouch

In the original photo, the models skin was looking a little patchy and slightly out of focus. I used a technique called Frequency Separation to add more detail and contrast to certain areas but leaving other untouched. The whole image was then graded, colour corrected and a new background added.

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    Before Slide centre bar Left & Right to show Before and After After

in Photoretouching / Recent Projects  by lightspeed 0 comments

K53 Manual / Chevy Spark Pokololo Retouch

The Chevy Sparks were being used in the shoot for the new K53 Learner Drivers Manual. This one main photo needed to show a beach bar but the restaurant was on a main road so we had to add a sand area in the foreground and a Blue sky for the headline to stand out against.

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    After-Slide centre bar Left & Right to show Before and After
    Before Slide centre bar Left & Right to show Before and After After

in Photoretouching / Recent Projects  by lightspeed 0 comments

Two Oceans Bottle Retouch

For this Two Oceans bottle retouch, the brief from Sandilands Design Cape Town was to clean up the bottle and label making sure that the type is more readable and cooler in colour. Also to replace the old cork top with a new screw cap and match the colour. The new cap wasn’t ready for photography yet so it had to be illustrated to match the lighting and style of the photo.

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    Before Slide centre bar Left & Right to show Before and After After

in Photoretouching / Recent Projects  by lightspeed 0 comments

Entiro Retouch

The brief from Singh & Sons  for their client, Entiro, was to replace peoples hands with various items such as a balloon, a cactus and a magnet. All the items had to be illustrated to match the photograph and lighting conditions of the original photos.

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    After-Slide centre bar Left & Right to show Before and After
    Before Slide centre bar Left & Right to show Before and After After

in Photoretouching / Recent Projects  by lightspeed 0 comments

Mr Min

Mr Min – More Can. More Clean Campaign

We were recently commissioned to illustrate a series of 3 posters for a new Mr Min campaign. The idea behind the campaign was to promote the 45% bigger product with a cutaway illustration of the can showing different high rooms with plenty of Wood and Glass to clean. The pay off line being – More Can. More Clean.
All the cans and inside elements were built in 3D software, rendered, then final tweaks and grading was done in Photoshop.

Mr Min Staircase

Staircase

 

Mr Min Staircase - Close Up

Staircase – Close Up

 

Loerie Award 2015-Mr Min

Loerie Award 2015

 

 

 

in 3D / Illustration / Recent Projects  by lightspeed 0 comments